Kevin Allocca: Why videos go viral

"In a world where over two days of video get uploaded every minute, only that which is truly unique and unexpected can stand out in the way that [viral videos] have." (Kevin Allocca)

For st søge på nyan cat på youtube.com ;)

Kan uddannelsesbiblioteker lære noget af Kevin Allocas slutreplik: "Tastemakers, creative participating communities, complete unexpectedness — these are characteristics of a new kind of media and a new kind of culture."?